Off-market vs listed properties: what’s the difference?
What is an off-market property?
An off-market property isn’t publicly advertised. That generally means no professional photos, no videos, and no listing on realestate.com.au. You might hear about it via a text, email, or a quiet heads-up from your Kindred agent.
There are a few reasons a seller might go off-market:
- They want to keep things private or low-key
- They’re testing the waters before going all in
- They’re confident the market is hot and Kindred’s buyer database will do the job
- They’re open to selling - but only if the right buyer and price come along
Sometimes, off-market is just a pre-market phase. The property might end up online later, but for now, it’s being quietly shown to qualified buyers.
What to expect with off-market properties
- No flashy marketing or online ads
- Private or small group inspections
- No advertised open homes
- Direct updates from Kindred (if you’re signed up for alerts)
If you’re serious about buying, make sure you’re on Kindred’s pre-market alert list and chat with our customer care team. That’s how you stay in the loop.
What is a listed (or on-market) property?
Listed properties are the ones you see online, in ads, and on social media. They’re professionally photographed, have videos, floorplans, and regular open homes. These sellers are usually motivated and ready to make a move.
Listed properties are:
- Live on realestate.com.au and other platforms
- Actively marketed to the public
- Open for inspection at set times
- Often priced to attract strong interest
Why it matters
If you’re only looking at listed properties, you might be missing out. Off-market homes can be hidden gems - less competition, more flexibility, and sometimes a better deal.
Final tip
Want access to both worlds? Make sure you’re chatting with your Kindred agent and signed up for pre-market alerts. We’ll help you spot the quiet opportunities and the loud ones too.